Back in the late 1800′s as US towns cropped up, you needed trading posts, hotels, bars, and banks. Unlike the other institutions that made up a town, banks stood out for their lavish columns, marble, and intricate woodwork. It would take them years to recoup the costs to build such lavish buildings.
As the budding entrepreneur that you are, you may think, “If I lived back then I would build a cheap building but offer better rates and gobble up all the business”. However, you would quickly find that wouldn’t work. Why? Because when customers saw an expensive building they knew it was there for the long haul. Would you want to put your money in a bank that sprung up overnight (and may as quickly disappear the next day with all your hard earned cash).
The same goes for your business card. Spend the time and effort to create a strong design, purchase quality card stock or plastic, perhaps go for rounded corners – do whatever it takes to make it look like you spent a mint on those cards.
I was at a meetup this past week and discussing possible business opportunities with a participant. He handed me his business card, a folded in half 80lb (at best) card stock that looked like it had been printed from his home inkjet. It most likely was printed from his home inkject. Pixelated logo, childlike combination of too many colors, and poorly formatted text that was difficult to read.
If this is how he represents himself I want no part of him representing me. What did that card say about his attention to detail, financial situation, professionalism, etc. When it comes to your business cards, build an expensive bank, go for the marble treatment and give people the right impression.
For inspiration and to see critiques of others business cards, checkout these links: