Archive for the ‘Entreprenuership’ Category

RantRally – social media startup

March 29th, 2012 by michael 0

I’ve been working for the past year on a social media site called “RantRally”. The concept is straightforward – call a toll free number, leave a voice message, and it shows up on the site in real time. Anybody can listen to your messages, follow you, share you message on twitter or facebook, embed it […]

A professional blog (and why you need one)

July 28th, 2011 by Slabs 0

A professional blog, such as this one, focuses on content that is relevant to your career and business interests.  I reference mine in my resume, and also keep an updated resume on the blog itself for potential employers or business partners to review. Recently I had an interview where I was asked, “Why have a […]

Business cards: build an expensive bank

July 19th, 2011 by Slabs 0

Back in the late 1800′s as US towns cropped up, you needed trading posts, hotels, bars, and banks. Unlike the other institutions that made up a town, banks stood out for their lavish columns, marble, and intricate woodwork. It would take them years to recoup the costs to build such lavish buildings. As the budding […]

Social Advertising / Marketing

July 13th, 2011 by Slabs 0

Our first foray into social media at Top-Colleges was an advertising campaign on Facebook. We created an ‘app’ within Facebook that was essentially a scaled down lead generation form, and we also set up a custom landing page and lead gen form on top-colleges.com geared toward the Facebook user. Next step, place an order for […]

Lead generation: acquiring customers

July 10th, 2011 by Slabs 0

At Datran I managed a lead generation product: top-colleges.com. The business consisted of getting online users to submit their contact information to various for-profit schools who then paid us for the lead. Our central issue was always quality versus volume. For example, if Strayer gave us a cap of 2,000 leads that we could sell […]

Launching New Business: Acquiring Customers

July 8th, 2011 by Slabs 0

MJTrends initially started out as primarly an Ebay based business. I had a website, but all new customers were coming through Ebay. The first year every time you make a sale it’s like Christmas. A few more dollars in the bank, a satisfied customer, everybody’s happy. Every quarter sales doubled – at that rate I’d […]

Launching New Business: Pivoting

July 7th, 2011 by Slabs 0

My friend and Datran colleague Aaron Hunter, a mobile guru, Carnegie Mellon computer science grad and budding entrepreneur himself (check out his mobile app AwayText), mentioned how startups generally pivot twice before achieving success. Pivoting is adapting or making major changes to the business to take it in a new direction. When I was in […]

Hardest part of launching a new business

July 6th, 2011 by michael 0

What is the hardest thing about launching a new business? If you’ve done your research, you’ve spec’d out a novel product / service that the world needs. It provides value, focus groups used it and loved it or your service is top notch. A business plan or some sort of economic model shows how your […]