Archive for the ‘Marketing’ Category

RantRally – social media startup

March 29th, 2012 by michael 0

I’ve been working for the past year on a social media site called “RantRally”. The concept is straightforward – call a toll free number, leave a voice message, and it shows up on the site in real time. Anybody can listen to your messages, follow you, share you message on twitter or facebook, embed it […]

Social Advertising / Marketing

July 13th, 2011 by Slabs 0

Our first foray into social media at Top-Colleges was an advertising campaign on Facebook. We created an ‘app’ within Facebook that was essentially a scaled down lead generation form, and we also set up a custom landing page and lead gen form on top-colleges.com geared toward the Facebook user. Next step, place an order for […]

Lead generation: acquiring customers

July 10th, 2011 by Slabs 0

At Datran I managed a lead generation product: top-colleges.com. The business consisted of getting online users to submit their contact information to various for-profit schools who then paid us for the lead. Our central issue was always quality versus volume. For example, if Strayer gave us a cap of 2,000 leads that we could sell […]

Launching New Business: Acquiring Customers

July 8th, 2011 by Slabs 0

MJTrends initially started out as primarly an Ebay based business. I had a website, but all new customers were coming through Ebay. The first year every time you make a sale it’s like Christmas. A few more dollars in the bank, a satisfied customer, everybody’s happy. Every quarter sales doubled – at that rate I’d […]